This category is opened to all campaigns which were active in regional markets during the judging period. In this instance, ‘regional’ is defined by any region outside of the metropolitan areas of Sydney, Melbourne, Brisbane, Adelaide and Perth.
The jury will be seeking creative thinking, backed by excellence in understanding media consumption in devising a media campaign that best helps specific client achieve the set goals. Please set out the brief and how the target was achieved. The jury will be seeking a strong central media idea (40%), the ability to translate this into a detailed plan (30%) and evidence of its success and effectiveness (30%). Maximum 1000 words. This entry may also form one of the case studies for the media agency of the year category.